Wix, a freelancer or an agency? Here's the honest answer

Doing it yourself (Wix, Squarespace and similar)

Best for: businesses on a tight budget with an owner who enjoys tinkering. You pay a monthly subscription, and you do all the work: design, writing, photos, updates and SEO. The real cost is your time, often many evenings, and the result depends on how much of it you have.

Hiring a freelancer

Best for: businesses that want a custom site without agency prices. Quality varies enormously. Great freelancers are some of the best value around; others disappear after launch or quietly outsource the work. Check their past sites, ask who builds them, and ask what happens when you need a change next year.

Paying an agency

Best for: larger businesses with complex needs and the budget to match. You get a team, a process and usually good results, but you pay for all of it. For a standard five-page small business site, an agency is often more than you need.

Side by side

• Cost: DIY is cheapest in dollars, agencies cost the most, freelancers are in between
• Your time: DIY takes the most, agencies and freelancers take the least
• Quality: DIY depends on you, freelancers vary widely, agencies are usually consistent
• Risk: DIY and agencies are predictable, freelancers are the biggest gamble

What we do

We sit between a freelancer and an agency: two founders, a proper process and fixed prices. We remove the risk by building your site first. You see it live, and you only pay if you love it.